Southern Trace Builders
A luxury home builder's site that pairs big photography with clear paths to a project inquiry.
- Custom home builder
- Daleville, Virginia (Roanoke Valley)
- WordPress (Divi)
About the business
Southern Trace LLC builds custom homes, additions, accessory structures, and outdoor living spaces in the Roanoke Valley and rural Southwest Virginia. They handle permitting and inspections across Roanoke City and County, Botetourt, Franklin County, Salem, Vinton, and Smith Mountain Lake, and they are known for transparent pricing and a clear schedule before construction begins.
The website project
Luxury builders sell on trust and craftsmanship, so the design leads with full-width photography of finished homes and puts the two owners front and center. Underneath, the site is organized around the services they want to grow: home additions, accessory structures, outdoor living, and remodeling, each with its own page.
The residential construction FAQ answers the questions buyers actually search for, including service areas, costs, and timelines, which gives the site strong local search coverage. Google Analytics and Tag Manager track contact requests.
Highlights
- Photography-led home page with the owners introduced up front
- Individual pages for additions, accessory structures, outdoor living, and remodeling
- Showcase section for completed projects and a step-by-step process page
- Search-focused FAQ covering service areas, pricing, and timelines
Responsive Design
Built for every screen
The same site adapts to phones, tablets, and desktops, so visitors get the full experience no matter how they arrive. This is the Southern Trace Builders home page on a phone.
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